Mind power pacage

10 Ways to Package Your Expertise for Maximum Profits

by Robert Greenshields

If you want to make the most of your expertise, you have to make sure that your income does not depend on how many hours you work.

No matter how high your hourly rate, you can only work a limited number of hours and you can only be in one place at a time.

So, in order to make more profit, you need to find a way to package your expertise so that others will pay for it without you having to be there in person.

How to package your expertise

Once you have decided how best to position your expertise, here are some of the main ways you can package it for maximum profit:

• Write a printed book: Imagine you meet two consultants at a convention. One hands you a business card, the other gives you a signed copy of his book. Which one is likely to win more clients and charge higher fees? There’s no doubt that people who have written books have instant authority status. Yet, with on-demand publishing, it’s now quite easy for anyone to do this.
• Write an ebook: For people not ready to produce a published book, there is a faster option of producing a ebook for sale online as an instant download. Ebooks are very fast to produce and are usually much shorter than printed books. However, because of the instant access – and usually because other bonuses are added to the purchase, the sales price is often much higher.
• Audio and video programs: Technology now makes it very easy to produce an audio or video delivering valuable information, either as a special recording or as a recording of an existing event. These can be quickly packaged and sold at relatively high prices, either as an instant download or by mail using low-cost fulfillment services.
• Membership sites and online courses: Another way of delivering information is through subscription-based membership websites or online courses dealing with a specific topic.
• Advertising revenue: Revenue can also be generated through advertising on a website or blog. Although the income here may be much less than for the other types of product, it can be an attractive source of extra revenue.
• Coaching programs: Books, audio and video typically provide information in a very general way so there is often demand from people for personal advice on how to apply the information to their own situation. This opens the demand for coaching which can be delivered online, by telephone and in person.
• Seminars and workshops: Personal coaching is typically only delivered to one person at a time but seminars and workshops are a method of delivering the same information quickly to a much larger group. While the revenue per head may be lower for this approach, the large numbers of people that can be covered make it very attractive.
• Training programs: Some organizations may want the expertise delivered to larger groups of people in an interactive way through training programs and will pay significant fees to have this done.
• Consultancy: Often people are looking not just for information but they want specific solutions for exactly how they should apply the information to their own situation. This can open up opportunities for very significant fees.
• Franchising to others: If you can structure your expertise so that it is easily turned into a system and taught to others, you have the opportunity to license them to deliver it without your presence, leading to the prospect of licensing fees and other revenue.

You won’t maximize your income just by creating a $50 ebook. But equally running a few high-ticket seminars will not give you the best possible income either.

You probably won’t use all of these techniques but the secret is to find the right mix of different ways of packaging your expertise in multiple ways to deliver maximum profit.

Many of them will work well together. Someone attending one of your seminars may buy a book or audio product and then later return for consultancy or coaching.

The choice of which is appropriate will depend on your personal skills and preferences and the market demand.

This and much more you can find in here... Information taken from http://mindpowermarketing.com