When You Try To Be All Things to All People, You Become Nothing to Everybody

By Michael Masterson

It takes courage to turn away a paying customer. But sometimes that is what you should do.

Let's say you have a business that repairs car brakes. You have three mechanics who work for you. One of them is a master mechanic. He can do just about anything. Someone comes into your shop and asks you to repair his muffler. You could use the business, so you take the job.

Fast-forward one year and you have become a regular auto repair shop with no unique selling proposition. You are plenty busy, but you are not making nearly the profit you projected.

What happened?

By generalizing, you gave up three significant advantages:

* You lost the overhead savings that come from doing only one thing.

* You went from a business that had a memorable purpose to something very ordinary and forgettable.

* You gave up the high profit margins that come from specializing in one product or service.

MacDonald's sells several dozen products today. But when Roy Kroc took it over, he focused on hamburgers and fries. If he had succumbed to the temptation of turning his restaurant into a diner, he would have become just another diner owner instead of one of the most successful restaurateurs in American history.

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The Relaxation Technique That Eases Stress in Seconds

You're stuck in a boring meeting... a long line at the bank... or bumper-to-bumper traffic. Your blood pressure is rising.

But with one unconventional (and often misunderstood) technique, your frustration, anxiety, and stress simply slip away. You'll feel peaceful, in control, and happy within seconds. Any time. Anywhere.

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"People have moved beyond apathy, beyond skepticism into deep cynicism."

Elliot Richardson

At last here is a good solution for all of us!

At last here is a good solution for all of us! I found this video. Actually it just came to me on it's own. Well almost. This is a proof for all of you, that things happen for a reason and when you attract the right things in your lives you just do the right things without even knowing it. I signed up for many mind training programms and it got me this video. To be honest I don't even know from which programm it came, but the point is, that this video is the last key ingredient to your success, if you have stidies all my posts in this blog. Here we come again with the part, that this blog is not like "Hi guys! Look what's new" kind of thing, but it's kind of a book you can learn from. Remember in this book you can read about my path to understanding and moving to progress, but you have got to do that on your own path learning from mine as I did from other paths... Study not just mine, but study others as well and understand and accept only the things you truly get and at least unintentionally have done on your own... If you start to believe in your selves, you will be able to do so.

Ok now the best part. The easy and simple key to the right path towards your business...

Mind power pacage

10 Ways to Package Your Expertise for Maximum Profits

by Robert Greenshields

If you want to make the most of your expertise, you have to make sure that your income does not depend on how many hours you work.

No matter how high your hourly rate, you can only work a limited number of hours and you can only be in one place at a time.

So, in order to make more profit, you need to find a way to package your expertise so that others will pay for it without you having to be there in person.

How to package your expertise

Once you have decided how best to position your expertise, here are some of the main ways you can package it for maximum profit:

• Write a printed book: Imagine you meet two consultants at a convention. One hands you a business card, the other gives you a signed copy of his book. Which one is likely to win more clients and charge higher fees? There’s no doubt that people who have written books have instant authority status. Yet, with on-demand publishing, it’s now quite easy for anyone to do this.
• Write an ebook: For people not ready to produce a published book, there is a faster option of producing a ebook for sale online as an instant download. Ebooks are very fast to produce and are usually much shorter than printed books. However, because of the instant access – and usually because other bonuses are added to the purchase, the sales price is often much higher.
• Audio and video programs: Technology now makes it very easy to produce an audio or video delivering valuable information, either as a special recording or as a recording of an existing event. These can be quickly packaged and sold at relatively high prices, either as an instant download or by mail using low-cost fulfillment services.
• Membership sites and online courses: Another way of delivering information is through subscription-based membership websites or online courses dealing with a specific topic.
• Advertising revenue: Revenue can also be generated through advertising on a website or blog. Although the income here may be much less than for the other types of product, it can be an attractive source of extra revenue.
• Coaching programs: Books, audio and video typically provide information in a very general way so there is often demand from people for personal advice on how to apply the information to their own situation. This opens the demand for coaching which can be delivered online, by telephone and in person.
• Seminars and workshops: Personal coaching is typically only delivered to one person at a time but seminars and workshops are a method of delivering the same information quickly to a much larger group. While the revenue per head may be lower for this approach, the large numbers of people that can be covered make it very attractive.
• Training programs: Some organizations may want the expertise delivered to larger groups of people in an interactive way through training programs and will pay significant fees to have this done.
• Consultancy: Often people are looking not just for information but they want specific solutions for exactly how they should apply the information to their own situation. This can open up opportunities for very significant fees.
• Franchising to others: If you can structure your expertise so that it is easily turned into a system and taught to others, you have the opportunity to license them to deliver it without your presence, leading to the prospect of licensing fees and other revenue.

You won’t maximize your income just by creating a $50 ebook. But equally running a few high-ticket seminars will not give you the best possible income either.

You probably won’t use all of these techniques but the secret is to find the right mix of different ways of packaging your expertise in multiple ways to deliver maximum profit.

Many of them will work well together. Someone attending one of your seminars may buy a book or audio product and then later return for consultancy or coaching.

The choice of which is appropriate will depend on your personal skills and preferences and the market demand.

This and much more you can find in here... Information taken from http://mindpowermarketing.com

New material about things we don't even believe, but we should!

Hi my friends and followers! I have coma across a new thing that I have been telling you all the time and didn't straight believed it could be like that, and only recently I discovered, that it is so and no other way. Sounds easy - is easy, but it's hard to do the easy things in a long period of time... That's the hock.
See I never believed that I could acquire things I really wanted and they would (in time of course) become a reality for me. If I should wish for something and it would happen, then everyone would have their perfect lives. But still they don't so how do I acquire it? This was a grate question for my mind for a long period of time... I couldn't just figure out a way I could acquire what I really wanted. That sounds so foolish to me now, when I have learned, that you do not have to know how you are going to do it and how it's going to come about... You just have to know that you are going to acquire it and that's it! It is as simple as that! No woo-doo tricks or other knickknack... You just learn how to operate with your mind and that will make you tons of riches! (Remember, that money is the last and logical result of being rich!).
Anyway back to the story. I never believed, that I could acquire more money in the same job I'm working in and I never believed, that I could earn money in my own company where I did what I really wanted namely web developing. I thought that I have to find something I would like doing too and started to look around. And exactly then I started to receive orders to make this and that homepage and such a script and so on... I didn't realize what and why it was happening. So most of the orders disappeared as quickly as they came to me. Then came the last one, that changed my way of thinking and my beliefs.
I received an order to create a small and easy to make web application, that would be needed for a while until the new system arrives... I started working on it and things started to happen. I made up with some enemies I had earned at work. I even learned something new about programming I didn't know before. I gave my best (in fact I haven't even finished that project, because it has grown to a huge project) and I'm going to keep giving my best to make this project to work. But the best thing is, that I received not only an order to create such a thing, but I got me a new job, that I could easily connect with my current job and earn almost 1,5 times more than I did before. So that has increased my wage starting the next month from ~400$ to ~ 600$ just like that.
And the thing is, that I'm receiving this extra money because I'm doing what I really love doing - creating web applications. That thought me, that there is a difference between wishing for things and really being ready to receive them.
So again here is the golden formula every one who has achieved anything will tell you.

1. Decide what you want
2. Write it on a peace of paper and read it out loud as often as possible
3. Decide what you love to do and gives other some value
4. Believe that you can acquire it and really get emotionally involved with the thought and try to visualize the positive end result.
5. Keep doing this every day and don’t quit!
6. To shift your energy and make things happen even faster, you have to flood you mind with positive thoughts. The easiest way to do so is to just think about the opposite of all the negative thoughts that ever come to your mind for what ever reason and keep thinking about the things you already are thankful for. Because this makes your mind to be in a higher vibration, that is extremely positive and loads you with pure powerful energy, that now can manifest into whatever you want to receive.
   

Remember! You can do it, just believe you can and start acting upon your inspired thinking!

What is MSI and why do I need it?

Hi! Today I'm going to speak with you about MSI's and why do we need them. Yesterday I was listening to Bob Proctors Freedom series (which by the way you absolutely must get and hear your selves) about MSI. MSI stands for Multiple Streams of Income. That means you can and even must create multiple streams of income if you want to be wealthy. Now the first thing you have got to understand is, that MSI's are not another job or a job in general. It's a passive income that you have created for you. May be you can write a book about something you like very much and know about. May be you create a service, that you don't have to run your self. You can start a business with not even knowing how the actual work is done. You create a place for someone who knows and he will work for you because you showed your willingness to work for him - create a job for him. MSI is something, that can change your life for ever if you get it right.
Now every MSI has to be as a baby to you in the begining, you must think about all aspects of it and don't forget to start acting on it. You have to create the actual roduct and test it. Give it enough time to be tested, because it's lik a seed - it needs a time period of incubation. You can only guess how long will it take, but as I tought you, time is relative and you can be wrong in your guessings. If you really want this MSI to run, then it must be a good deal that you would and even can use your self, and you absolutely must be enthusiastic about it and love what you do. If these 2 things are true about your MSI, then it's not a matter of question if, but it's a matter of time when your MSI will star earning you a passive residual income. Think about it for a while and then start acting on it... Remember there is no luck! There are only the right or wrong decisions.

Keep thinking and grow mentaly rich to receive all you deserve in your life! Because "YOU WHERE BORN RICH" /Bob Proctor/

How to earn money?

Well try to listen to this video and then ask your self do you understand what they are saying? Translate every word they say and then think of the meaning of it. I know you know English. But do that and you will be surprised. Look learn and do!


and the 2. part

and the 3. part

and the 4. part